Too much manual work for a small team
Segments that maintain themselves while you work on something else
Maestra Platform recalculates them as customers change, the all-in-one retention marketing platform for ecommerce brands, with a forward-deployed marketer defining them.
Brands running on Maestra
The problem
Your marketing team is smaller than your to-do list
Small ecommerce teams keep adding channels and segments without adding headcount. The result is a backlog of flows, campaigns, and tests that never gets built because there's no time to build them.
What we hear from brands
an outdoor gear brand: small marketing team spending excessive time in the operational weeds
an AV-mounting brand serving D2C and B2B buyers: limited team bandwidth to build and maintain complex personalized flows
a baby-gear brand: bandwidth is the recurring blocker, even running a nine-figure business
The new way
One platform instead of a stack you maintain by hand
Consolidating email, SMS, web push, and site personalization into a single system removes the manual work of keeping several tools in sync. Enlightened Equipment replaced its pile of single-purpose apps and add-ons with one platform, ending the tool juggling, with zero extra budget.
Customer proof
One flow, built once, earning every month since
A cross-sell program is the kind of thing a small team writes on the plan and never starts. Built for them, it quietly produces a share of total revenue without further work.
7.4%
of total revenue from the cross-sell flow
How it works
The switch, from the marketing team's side
Week one
You agree the roadmap and grant access. Nothing changes for your customers.
The weeks after
Your marketer migrates data, warms domains, and rebuilds the programs while your current campaigns keep going out.
Launch week
Sending moves over channel by channel, and the old tools stay available until you decide you are done with them.
The platform
One engine behind every channel
Email, SMS, push, messengers, and the website are outputs of the same rules and the same data. Adding a channel is a setting rather than another vendor and another integration to maintain.
Including
Your forward-deployed marketer
Four conversations a month, not one
Strategy is reviewed weekly rather than quarterly, so a test that failed on Tuesday is replaced by Friday instead of surviving until the next business review.
4 strategy meetings a month instead of 1
Weekly calls plus a shared Slack channel
Continuous A/B testing rather than one-off launches
Replace your stack
Loyalty is the one brands regret leaving until last
A rewards program in its own app is a page customers have to seek out. Once it sits beside the campaigns and the profiles, it shows up where the shopper already is.
See it running before you talk to anyone
There is a tour of the platform on the site, and it does not ask for a calendar invite first.